Resume
Experience
Executive Director
Digital & Content Marketing
Texas State University
April 2021 - Present
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Directed the digital & content strategies for social media, emails, multimedia content and storytelling efforts
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Supervised high-profile digital recruitment campaigns
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Directed redesign and content strategy for flagship sites and mobile app
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Guided crisis communications efforts
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​Managed executive communications and coordinated digital promotion
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Built and led a team of 10 digital and content professionals
Senior Digital Marketing Manager
Boutique Marketing Agency
Social Summer Camp
December 2014 - April 2021
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Managed organic social and paid ad strategies and online communities for 20+ B2C clients
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Produced over 1,300 direct leads for clients in FY
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Developed email marketing strategies and drip campaigns
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Monitored, analyzed, and reported on all digital marketing efforts
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Managed and developed robust internship program
Professional Skillset & Tools
Digital Campaign Management (Google Ads, Meta Business Suite)
Email Marketing (Dynamics, MailChimp, Constant Contact, Autopilot)
Cross-Functional Collaboration
Team Leadership & Development
Web & CMS Platforms
Social Media Strategy
Analytics Tools (GA4, Meltwater, Siteimprove)
Crisis Communication & Planning
Speaking & Engagements
Panelist – Social Media Strategies Summit Higher Ed (2025)
Panelist – Hashtag Higher Ed US (2024)
Co-Presenter – CASE District IV Conference Presentation (2024)
Co-Presenter – AMA Higher Ed Presentation (2023)
Panelist – Social Media Strategies Summit Higher Ed (2023)
Presenter – AHEPPP: Family Engagement in Higher Education (2023)
Education
Texas State University
Bachelor of Arts
Public Relations
San Marcos, TX
Acquired in-depth knowledge of consumer behavior, market analysis, and digital marketing strategies. Graduated with honors and actively participated in PR/marketing-related extracurricular activities.